How to Improve Mobile App downloads using App Store Optimization (ASO)
Published On : August 8, 2023 Category(s) : Mobile App Development
There are so numerous Mobile app developers who have ignored App Store Optimization (ASO) mostly for their mobile apps. Once the Mobile Application is completely developed and the app is uploaded to all major app stores, mobile app marketers tend to focus more on other marketing strategies. For instance, social media promotions paid advertisements and any other strategy which will make it possible to engage more potential customers to the app store page.
All these tactics are effective in their own ways. However, have you considered all the possibilities, that after all the possible efforts and hard work is not getting users to your app store page? It is all because of the poor selection of app screenshots, poor app description, and negative reviews which resulted in users not choosing to download your mobile app.
These are some of the factors which can impact your ASO. No matter whichever channel your visitors are coming from, this is the last stage of the mobile application marketing funnel and it is one of the crucial ones.
In this blog, we will discuss the importance and benefits of App Store Optimization(ASO) to mobile app marketers.
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What is App Store Optimization(ASO)?
ASO is the process to improve the visibility of your mobile application in-app stores so that users can find your app more often and increases your mobile app downloads.
Even if you are investing a lot of money in user acquisition, ASO is still important as it brings organic downloads from the users who are searching the app store in reference to Search Engine Optimization (SEO) or searching for some specific keyword within the app store.
All these downloads by users turn them into high-quality users because instead of persuading them via advertisements to download the application, users were already searching for apps, which were similar to their interest. Therefore, it turns users into loyal customers.
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Is ASO similar to SEO?
ASO is similar to SEO because SEO is the technique for increasing the visibility of your web pages. We can think that app stores are the big department stores where apps are like products. The user can search and navigate through featured apps, which are shortlisted by the app stores.
Some users are also interested in searching apps based on the app category like games, shopping apps, and other utilities.
In-app stores, the apps which rank in the top charts are more likely to be viewed more and purchased more. Moreover, mobile apps in the top charts of their app categories will also be downloaded more and viewed more.
Other than app categories, the users can make use of search tools to search for whatever they are looking for. ASO also aims to improve the rankings of most searched and relevant keywords to your app so that it is found by those terms and you get more downloads.
Benefits of ASO
Here are some of the benefits of ASO given below:
Increased Revenue
If you are monetizing your mobile application in many ways like from ads, in-app purchases, app subscription, etc., then ASO will provide you the benefit of increased revenue from all the extra download your application has been receiving.
Stability
All these extra downloads and increased revenue will provide your mobile application a much more stable future. Spending your entire budget on paid marketing campaigns at the very beginning may provide you insights about your new users. However, this is not a fix for the long-term. Once the downloads of your app slow down it may tempt you to increase the marketing budget even more. However, this is not the best option and you will run out of all the money eventually. However, with regular efforts and changes in your app store pages you can keep your organic downloads coming consistently over the period of time by improving or maintaining your rankings in the app store search.
Get Your App Among Relevant Users
The searched keyword is important here. There is no point in having a mobile application seen by users who are not looking for it, so this is where ASO comes in handy. If your target users are using the same keywords then you or the app description is poor in explaining the working of your application or you have chosen the wrong app category. All these factors can reduce your chances of getting your mobile app in top chart ratings.
Organic Downloads
One of the best things about ASO is that with a good strategy the organic downloads of your mobile application will increase and it’s going to cost you anything. Once your mobile application is optimized your app will be ranked higher in top charts for different search results, increase your organic downloads, and improves your visibility while keeping your cost of acquisition down.
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How to Make Your Mobile App According to App Store Optimization?
ASO is not a simple process, but it can be done quickly, simply, and automated with the help of a tool. With tools, one can combine all the factors which influence the search positioning to provide an algorithm that is best suited for your application within your market.
Each market has its own specific characteristics. These below-mentioned factors will have great influence on your positioning and optimizing:
- Users’ interest in the subject.
- How to optimize your mobile app
- Current competition within your market
All these above-mentioned factors will help you to make your mobile app optimize according to the ASO requirements.
Also See: Is React Native the best framework to build native mobile apps?
Conclusion
One of the most challenging parts of ASO is the frequently changing algorithms or the way app stores work. For instance, Apple has now reduced the app name characters from 255 to 50. In this case, mobile app developers and marketers had to respond to this quick change in their keyword strategy for adapting to this change. This is why it is important to know that ASO is the work of a single action, but a long-term process.
ASO experts would recommend monitoring keywords, rankings, and top charts and always be updated on the latest trends in the market. In this way you can become consistent and strategies ASO which will keep your mobile application stable and adapt to the changes in the market.
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